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E-commerce Copy: You’re My ‘Heroes’

web copy

For a copywriter, there’s nothing more exciting than seeing your words come to life on the homepage of a brand that speaks to your own interests. Fashion and beauty brands do that for me! These category heroes were featured on Twice, an online shop for secondhand women’s clothing. They’re a small consignment startup based in the Bay Area, among others such as thredUp and Poshmark. I was brought on board to help direct Twice’s copy aesthetic, content marketing, and communications for a few months in late 2013.

swanky soiree

snuggly sweaters

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